Our process
Our process helps brands find new opportunities to disrupt the market, invent breakthrough concepts, and gain higher purchase intent over their competitors, online and in store.
We've helped hundreds of brands launch successful disruptive products, services, and customer experiences. Our data-driven process is the key to accelerating sales and minimizing risks.
Market Research
Every package design project starts here to get at what matters.
Depending on the project, we conduct primary and secondary research in your market, and survey groups of target consumers. Our research is tailored for every project to get at what matters to your target consumers, enabling our creative team to develop disruptive design concepts that will convert interest into purchases.
We map the competitive landscape so we can see how your brand stacks up and we identify where competition is weak or missing. This learning and insight exposes market opportunities that are not addressed by current products, and reveal new creative paths to disrupt and stand out on the shelf or online.
Disruptive Design
Where innovation and big ideas come to life.
Design is more than just pleasing the eye. Your packaging is the primary essence of your brand that is leveraged across all touchpoints and media. Creating disruptive packaging involves rigorous analytics, inspired creative, consumer testing, and deep industry experience to deliver rapid growth for you, our client, and create ideal brand experiences for your customers.
Our diverse team of designers and thinkers will bring to life and articulate the true quality and value of your product, creating the look, the attitude, and the positioning that's needed to unlock real, untapped opportunity.
Consumer Testing
Validate and optimize the power of your packaging design.
Internally we review designs, then solicit feedback from you, and continuously run through the lens of the consumer perspective to get at the ideal positioning, messaging and design concepts.
Our consumer studies validate package design goals, benchmark your concepts against competitors, and mitigate risks brought about by design changes. We test, learn, revise and launch winning experiences, every time.
OUR PARTNERS
