Brand Strategy
Our mission is simple: to deliver great research and actionable insight quickly. Using validated methodologies, we custom tailor research solutions to help our clients make intelligent and informed decisions.
Our research delivers powerful insights that our clients leverage to build strong brands, successful products, and impactful communications. We will educate and inspire you, helping you discover the information you need and determine the best next steps to successfully achieve your business goals.
Brand insight needs are different now. We live in a world where consumers are overwhelmed with choices and have little time or desire to investigate them all. Yet, traditional market research has failed to keep pace and continues to over-simplify consumer research to a set of multiple choice questions. Today’s consumers are much more complex, yet also much easier to reach.
Our approach is as robust and as accurate as more traditional research techniques, but faster and much less resource intensive. It allows us to quickly gain quality market research and insight for our partners where it matters most by focusing more on a thoughtful conversation about products to derive critical insight that is frequently never considered in traditional research.
Whether we're asked to do a fast-turnaround project or an in-depth study, we help our clients make powerful market decisions with findings that are sensible, useful, and accurate. We've had years of experience owning global consumer brands and honing our research methods that were critical to our success. Simply put, we know what to ask and how to ask it.
We help you identify and articulate the driving force behind consumers needs, wants, and fears and how they relate to your brand and products.
Insight from consumer research, matched with our extensive in-market experience with our own brands allows us to make logical positioning recommendations.
Our designs are tested against a targeted group of potential customers, to ensure your investment in packaging will be successful on the shelf.
We realize that every clients' goals are unique and it's our job to develop solutions for every project's specific needs and challenges. Sometimes consumers are very familiar with a product and other times it is a new disruptive category where we must learn how consumers will perceive and think about it when they see it for the first time.
Ultimately, our goal is to get inside of the customer's head to understand and anticipate how they will react to a product when they see it. Our insight enables brands to overcome hesitations and objections, understand the benefits that consumers care about the most and uncover the hidden drivers behind their purchasing decision. This information empowers brands to play into existing consumer perceptions about competing products and win on the shelf.
When conducting Market Research we look at the entire marketplace, from the competitors, consumers, and your product to uncover new opportunities and unfulfilled consumer needs. This deep understanding of the competitive landscape gives brands the confidence they need to develop new products, reposition current brands, or reveal the strength of their brand by how it stacks up against the competition.
Next, by gaining consumer feedback from well-crafted surveying we are able to recommend strategic product positioning to help brands overcome barriers to attract new buyers, without alienating the current customer base.
Packaging design is one of the most powerful marketing vehicles that a brand has, with an unmatched ability to reach consumers at the moment of purchase. Grocery and drugstores are littered with product packaging that doesn’t work, and fails in subtle or sometimes obvious ways.
Our consumer validation testing simulates the buying experience and gives brands constructive feedback or confidence that their new packaging will be effective within retail. This testing helps ensure that a design concept meets the critical objectives of standing-out from the competition, communicating benefits and value, and ensures that the product positioning is well received by consumers. In short, it will save you time and money.
